The B2C Voice Finder Prompt: Finding Your Focus in a Distracted World
You can use the best thinking to get clarity
The difference between a product that thrives and one that merely survives comes down to strategic clarity. Whether you're launching a startup, refreshing an existing product, or simply trying to communicate more effectively with your customers, you need a framework that cuts through the clutter.
The B2C Strategy Prompt I'm sharing today isn't just another marketing prompt—it's a decision-forcing tool that combines the sharpest insights from product strategy and marketing legends into a practical system you can implement immediately.
I’m finding this framework incredibly useful as I move from development to marketing for LaunchSequence.
Without further ado…
Where This Framework Comes From
This system brings together three powerful approaches to modern product strategy:
Marty Cagan's product strategy principles - focusing on solving meaningful problems rather than just building features
Seth Godin's "smallest viable audience" concept - finding the minimum audience that can sustain your business
37signals' practical product approach - emphasizing simplicity, focus, and solving real problems over chasing trends
Instead of spreading yourself thin trying to please everyone, this framework helps you make the hard choices about who you're serving, what change you're trying to make, and how you'll communicate that value.
The Framework at a Glance
The B2C Strategy System helps you define:
Product Snapshot - What are you really offering?
The Smallest Viable Audience - Who are the specific people you're serving?
The Change You Seek to Make - How does your customer's world improve?
Product Point-of-View - What's your unique stance on the problem?
Story Worth Spreading - What will your customers tell others?
Strategy Stack - How will you engage, build community, and earn trust?
Business Rules - What constraints and metrics matter most?
Competitive Landscape - Where are the gaps you can fill?
Go-To-Market Priorities - What deserves your focus in the next 90 days?
Next Experiments - How will you test and learn?
Let's break down why each of these elements matters and how they work together.
Finding Your Smallest Viable Audience
Seth Godin reminds us that "when you seek to engage with everyone, you rarely delight anyone." The template's second section focuses on defining your smallest viable audience—the minimum group of people who share values and needs that your product can serve exceptionally well.
This isn't about limiting your ambition. Rather, it's about creating something remarkable for a specific group that will become your most passionate advocates. As Godin puts it: "Stake out the smallest market you can imagine. The smallest market that can sustain you, the smallest market you can adequately serve."
By answering questions about who these people are, what they want, what frustrates them, and how they're solving problems now, you develop the empathy and focus needed to create something that truly resonates.
Defining the Change You Seek to Make
Products and services aren't just bundles of features—they're vehicles for transformation. The third section of the template focuses on articulating the specific change you want to create in your customers' lives.
This isn't about grandiose mission statements. It's about clearly describing the before and after states, the emotional shift, and what new possibilities open up for your customers.
Marty Cagan emphasizes that strong product teams begin with business objectives and then engage in a process of experimentation, iteration, and learning to determine the most effective product approach. Through testing multiple solutions—including accepting failures along the way—these teams discover what truly works. By clearly defining the change you seek to create, you establish success criteria that guide all your product decisions.
Developing a Clear Point of View
The 37signals team behind Basecamp has always emphasized that great products come from strong opinions. In the Product Point-of-View section, you articulate your unique stance on the problem you're solving.
What's your take on what's broken in the current solutions? What will you deliberately say "no" to? What's the bold, honest belief that sets you apart?
This clarity of perspective helps you avoid the trap of attempting to please everyone and instead create something distinctive that resonates deeply with your target audience.
Building Your Strategy Stack
With your audience, desired change, and point of view defined, the Strategy Stack section helps you map out how you'll connect with customers across multiple touchpoints.
This isn't about random marketing tactics. It's a coherent system covering direct engagement, community building, content creation, trust-building tools, and word-of-mouth mechanics—all aligned to serve your smallest viable audience and create the change you've defined.
The Power of Constraints and Experiments
The final sections of the template embrace the essential constraints of time, budget, and core values that guide project boundaries. The 37signals team often emphasizes how such limitations actually enhance creativity rather than hinder it. By defining your fixed constraints, what "enough" looks like, and your key traction metrics, you create clear boundaries that paradoxically enable greater focus and innovation in your work.
The template closes with a section for planning small, concrete experiments to test your hypotheses. This reflects Marty Cagan's emphasis on rapid discovery iterations and the Build-Measure-Learn cycle that characterizes effective product development.
How to Use This Prompt
This prompt helps you make better decisions by defining clear boundaries and focus areas.
Getting Started
Start a new chat session with Claude or ChatGPT and paste the entire template as your first message, or upload it as a document. Make sure you have Web Search on.
Spend 30-45 minutes working through all sections, answering Claude's questions
Save your completed framework when finished for future reference
Share your responses with key collaborators to gather feedback
Review the final sections monthly to track progress and adjust your approach as needed
Why This Works
The strength of this framework lies in forcing clear choices. It requires you to explicitly define:
Who you're serving
What specific change you're creating
How you'll engage meaningfully with users
All while working within your available time, budget, and value constraints. By making these difficult decisions explicit, you create the focus necessary to build something truly remarkable rather than something merely average.
Remember that constraints aren't limitations—they're the boundaries that paradoxically enable greater creativity and focused execution.
Next Steps: Putting Your Framework Into Action
Once you've completed this prompt, you can continue the conversation with Claude or ChatGPT to create a content calendar based on your responses. Simply ask the AI to help you develop a content plan that implements the ideas and strategies you've defined.
A content calendar will help you consistently apply your framework in practical ways, ensuring that your content serves your defined audience, supports your goals, and operates within your resource constraints.
Want to use this framework for your product or business? Download the full B2C Strategy Prompt Template here.